BY jennifer

Tips for Starting Your Own eCommerce Business

And Why You Should Work with an eCommerce Fulfillment Expert

There’s never been a better time for ecommerce.

In 2020, 256 million people purchased items online in the United States — that’s 88 percent of the adult population. Data from Statista indicates that this number is projected to grow, reaching 263 million this year, and approaching 280 million in 2024. 


Now’s a great time to start your ecommerce retail store, as more and more Americans opt to shop online rather than in person. As an entrepreneur, the onus is on you to figure out the best ways to go about doing this. And as an ecommerce fulfillment company, Shipping PIlot can offer you tips on how to get started.

Develop a Brand and a Product to Sell

Make your mark. The best way to ensure people recognize your company is with robust branding, plus an array of products — or even a single product line – that matches the look and feel of your branding elements.

For example, if you’re selling a high-end jewelry product, you need to ensure your branding also comes across as luxurious and extravagant. Muted color palettes, thoughtful copywriting, and luxe-looking visuals will help you sell your product. Now is not the time to employ day-glo hues! 

Search Engine Optimization is Your Friend

You’re competing with 2.1 million online retailers in the U.S. Make sure your customer can find your product by employing a variety of digital marketing methods, and be sure to invest in search engine optimization (SEO).

SEO is the process of improving the quality and quantity of web traffic to your site from search engines like Google. In short, SEO makes sure you’re seen when someone searches for the product you sell online. Work with a reputable digital marketing agency to optimize for search if you aren’t sure how, or use online tools like SEMRush to get started.

Collaborate with a Vendor Partner to Maximize Your Profits and Scale Your Business

Running an ecommerce business requires certain resources to succeed. If you don’t have them, you  may struggle with managing your time, storing your products, and handling every frustrating aspect of shipping, including packing and labeling.

And if you have to do all of these things yourself, you may struggle to scale and grow your business.

That’s where collaborating with an ecommerce fulfillment company with services that include warehousing, FBA prep, andfulfillment for Amazon Primeand crowdfunding, among others. Shipping Pilot should be your top choice for a vendor partner because we know what it’s like to grow an ecommerce business; our founders have done it, over and over again, with great success. Shipping Pilot also never requires you to sign a monthly contract; you only pay for what you use each month.

Explore our process to learn how Shipping Pilot could help you grow your new ecommerce business, and contact us to start the conversation. 

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