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Holiday Shipping Prep 101

Holiday Shipping Delay Holiday shipping delays would be enough to make the most wonderful time of the year difficult during normal years. These last few years have been anything but normal. For many of you, this will be your first time handling holiday shipping since the pandemic started. You may still be dealing with Covid restrictions that are slowing everything down during the busiest time of year. Here are some things to bear in mind while you’re dealing with holiday shipping delays. Small Business Struggles Unlike massive, multi-million dollar corporations, small businesses like yours don’t have the budget to hire an excessive amount of seasonal workers. You’ll likely have to make do with the staff you have. Be sure to give yourself plenty of grace during this holiday season. Also, be sure to set realistic timetables for both your promises to your customers and your plans for your business. This is the busiest time of year for shipping. Orders are going to take a little longer to send and receive. Don’t beat yourself up over that, and make sure your customer know what to expect. Expect Shipping Delays Holiday shipping delays are tough enough on their own, but if you’ve

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A Letter To Potential Customers

To Our Potential Customers, My name is Greg Airel and I am the President & Founder of Shipping Pilot. We probably have a lot in common although we haven’t met. I started doing eCommerce in 2018 with 3 care crate companies called The Care Crate Co., My College Crate & My Hero Crate. It started small but quickly grew into a multi-million dollar machine. When I first began, I was like you, boxing my own orders, shipping my own orders, and trying to grow my business at the same time out of my basement. Let me tell you, it’s a lot on top of raising a family and working a day job! But you and I both have something we truly believe in, a dream and business we are willing to work hard for. In order for me to live that dream, I had to learn to figure out shipping logistics & order fulfillment. I needed to ship cost-effectively and efficiently in order to scale my business properly and survive. I made a lot of mistakes figuring that out, overpaying for shipping, spending time fulfilling orders, and getting into horrific warehouse contracts significantly slowed down my ability to focus on

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Effective Ways to Grow Your Ecommerce Business

Harbor Marketing Agency Partners with our 3PL Company to Help Business Owners Like You! Subscription boxes are surging in popularity, especially as more and more people opt to shop from home. So if you’ve come up with a spectacular subscription box idea, you’re in excellent company. In the competitive market of subscription boxes, it can be hard to break through. But if you know you have a great, in-demand idea, with a bit of ingenuity and strategic digital marketing, you can make major waves with your target demographic! Steve Krakower, CEO and founder of Harbor Marketing Agency, a direct response and ecommerce firm, sat down with us to answer the big questions people starting a new subscription box might have on their mind. Let’s start with the million-dollar question! What’s the secret to marketing a subscription box? Steve: You have to put a lot of time and energy into a product offering and the right business idea. You have to have a compelling offer to bring to the market. Half the battle is getting the right product out there. Let’s say you have a compelling offer, and you’re ready to make sales. What’s the first marketing tactic a business owner

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